Found a pretty good freebie for all you parents out there. Get £15,000 FREE life insurance for one year – for each parent with a child under four.
Aviva promises that there’s no purchase necessary and there are no strings attached.
What you’ll get
When you sign up to the insurance policy (which again, will cost you nothing), it will pay out £15,000 if a parent covered dies during the policy term.
The cover lasts for 12 months from acceptance – and this is the key thing – It will not automatically renew, which is what I was looking for in the small print.
That said, it will have your details, so expect some letters encouraging you to renew after the freebie is over. Aviva has said that your details ARE NOT sold to any third parties.
Because it’s a totally free policy, you don’t need to put in any bank details and the application only takes a few minutes to complete.
Make sure you have a read of the full policy.
So yeah, pretty awesome freebie if it applies to you.

I’ll take any opportunity to stick in a picture of a cute baby
So what’s the catch?
Right, this is what I think – £15,000 probably isn’t enough to leave your children. If you don’t have life insurance or don’t currently plan on getting any for financial reasons – £15,000 is better than nothing.
I really don’t know if Aviva will do this, but there’s the possibility they will try and up-sell the product because £15,000 is likely to be insufficient, but of course, you don’t have to take this up.
What you’ll see at the bottom of the application form is a life insurance calculator which they encourage you to fill in. I have no kids, but I played with it a bit. I said I had a three-year-old, put in my wage, assets, debts etc and it was suggested the amount I needed to cover is – and wait for it… £526,355. Woah there!
I’m not saying it’s wrong. And it’s something to think about – but it goes to show you that Aviva knows £15k isn’t enough too. But again, a freebie is better than nothing.
I’d really recommend you talking to a professional to seek advice when it comes to financial planning for your families future (I’m certainly not qualified).
WARNING – If you already have an insurance policy, you should check with a professional because some policies have double insurance clauses, meaning your kids may end up with nothing.
So yeah, if you have nothing and don’t currently have the cash for a really good policy – this is a great freebie. If you’re thinking of getting insurance, don’t just pick this because it’s free. The £15k isn’t enough to leave your children – and if you already DO have a policy, check your terms.
For all of it, get professional advice, because it’s not the kind of thing you want to mess up if the worst happens.


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It’s smart that they don’t require bank details for the free year, but the inevitable renewal letters after 12 months make me wonder how much of this is really about goodwill versus building a customer list for future sales. Reveedo Blog
The calculator at the bottom feels like the real point of this offer, but at least a year of free cover gives parents something useful while they decide if they need more. Play Size it Up Game
The point about the calculator at the end is a smart catch, since it shows how a free offer can still be a gentle doorway into a bigger sales conversation. Use Reveedo Generate images and videos
The fact that Aviva doesn’t ask for bank details makes this feel genuinely risk-free to try, though the life insurance calculator at the end does hint at where they hope the conversation goes next. Use Reveedo Txet to Video
It is smart of Aviva to offer this to parents of young children, since that is exactly the stage of life when people start thinking about protecting their family financially. Use Reveedo AI Video
The £15,000 payout is a nice safety net, but the real value here might be the push to finally think about how much coverage your family actually needs. Use Reveedo Image to Image
The 12-month term without auto-renewal makes this a genuinely low-pressure way for young families to try out life cover, especially since no bank details are needed. Use Reveedo AI Image Editor
It is smart of Aviva to offer just enough cover to feel meaningful, while making it clear that families will likely need more if they want long-term security. Use Reveedo AI Tools